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Advertising v3.0 by Chris SchaumannExploring the Future Shape of Advertising |
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Can Bloggers receive free Samples? Public relations in the recession - The Economist In October America’s Federal Trade Commission published new guidelines for bloggers, requiring them to disclose whether they had been paid by companies or received free merchandise. Further regulation is likely. But that will not hamper PR’s growth, says Jim Rutherfurd of VSS. After all, companies that fall foul of the rules will need the help of a PR firm. The post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service.
Facebook's Plan to dominate the Internet Great Wall of Facebook: The Social Network's Plan to Dominate the Internet — and Keep Google Out - Wired Magazine: 17.07  Facebook was more than a fast-growing social network. It was, potentially, an enormous source of personal data. Internet users behaved differently on Facebook than anywhere else online: They used their real names, connected with their real friends, linked to their real email addresses, and shared their real thoughts, tastes, and news. Facebook executives weren't leaping at the chance to join with Google; they preferred to conquer it. Today, the Google-Facebook rivalry isn't just going strong, it has evolved into a full-blown battle over the future of the Internet—its structure, design, and utility.  Facebook CEO Mark Zuckerberg envisions a more personalized, humanized Web, where our network of friends, colleagues, peers, and family is our primary source of information, just as it is offline. In Zuckerberg's vision, users will query this "social graph" to find a doctor, the best camera, or someone to hire—rather than tapping the cold mathematics of a Google search. It is a complete rethinking of how we navigate the online world, one that places Facebook right at the center. In other words, right where Google is now.In 2008, one insider estimates, Facebook burned through $75 million plus the $275 million in revenue it brought in; Google made $4.2 billion on an astounding $15.8 billion in net revenue (90% is SEM). The Plan for Online Domination:
The Real-Time Web (v3.0)In the Future "I have a dream for the Web [in which computers] become capable of analyzing all the data on the Web – the content, links, and transactions between people and computers. A ‘Semantic Web’, which should make this possible, has yet to emerge, but when it does, the day-to-day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines. The ‘intelligent agents’ people have touted for ages will finally materialize." – Tim Berners-Lee, 1999; The semantic web is a component of 'Web 3.0'. In the City: Rome wasnt built in a day, but you can discover it in a blink of an eye...or San Francisco for example. CitySense was built to show you where the action is, right now. Using a billion points of GPS and WiFi positioning data from the last few years – plus real-time feeds – Citysense sees San Francisco from above and puts the top live hotspots in your hand. When you use it, the application learns about the kinds of places you like to go from GPS, it will not only tell you where everyone is right now, but where everyone like YOU is right now.    In Rome:  Overlaid on the map of Rome, you see different ynamic real time data as a fast forward view of that night.  In the Now. Is the Internet dying?Is the Internet dying? - Nicolas Moerman Nicolas has noticed something very strange lately. It started when he saw the TV-ads for Yahoo, he thought it was insane to air ads for a website. A bit later he saw a chart somewhere on the interwebs that showed a steep decline in traffic for Yahoo. He wondered how Yahoo's main competitor MSN was doing, so he started researching a bit with the help of his dear friend Google Trends... The Internet Is Dying
View more presentations from NicolasMoerman.
Lifestreaming - The Future of BloggingThoughts on Posterous as a Lifestreaming Platform | Lifestream Blog Using the Lifestreaming method you post to various web services and then aggregate the content generated at each of them on your Lifestream. Your Lifestream can be located at a service like FriendFeed, Storytlr or many others, or it can be self hosted using Wordpress, SweetCron or many other options as well.
Lifestreaming Conceptual
View more documents from Ryan Stanley. Social TVWhat To Watch In 2010: Social TV - Forbes.com A race is underway to turn social networking into an engaging 10-foot experience--one that we interact with via TVs. The technology has been in place for years. However, the price of Internet-connected HDTVs was, until recently, out of reach for most. No longer. High-definition TVs were among the top sellers on Black Friday, according to ShopperTrak RCT Corp. And just in time, the major social networks are racing to make the entire experience more interactive via number of channels--not just cable TV, but gaming consoles too.
Television inherently has been a social experience for decades, dominating water cooler conversations worldwide. But as social networking enters the living room via embedded Twitter and Facebook streams and more, some observers see it changing the live experience, which has largely remained passive. This potentially could shake up the millions of dollars spent on TV advertising, while ushering in new ways to reach both women and men.
Digital Landscape Microsoft Advertising - Marketer’s guide to digital advertising  In this guide Microsoft Advertising explores some of the common questions and key areas that define digital advertising, providing an overview of the role that it has to play in the marketing mix and looking at the technologies, audience, measurement and creative opportunities it offers today’s marketers.Even after 10 years of steady growth in digital advertising, and three years in which we’ve seen a 50% bounce, many marketing people still seem to talk digital rather than act digital. What level of maturity in this market do we need to reach before we stop being cautious? Some Key highlights:
Power of Digital Experiences Razorfish - Feed Report  FEED is Razorfish’s annual consumer behavior report that traditionally charts how consumers are adopting new internet technologies and digital services. This year we changed tack and focused our efforts on understanding how digital is changing the way that consumers interact with brands.What did we find out? Experience matters. A lot. So much so that experiences are becoming the new advertising or marketing. And these experiences are having an inordinate amount of impact on how consumers perceive a brand and ultimately purchase products.     
How Medical Data Revealed Secret to Health and HappinessA revolution in the science of social networks began with a stash of old papers found in a storeroom in Framingham, Massachusetts. They were the personal records of 5,124 male and female subjects from the Framingham Heart Study. Christakis and Fowler realized that this obsolete list of references could be transformed into a detailed map of human relationships.
Here some of the highlight findings:
Their Book: : 'Connected - The Surprising Power of Our Social Networks and How They Shape Our Lives' What makes us human -- for good and bad -- is our social nature. Nowhere is this complex, wonderful, and sometimes dark part of us more clearly revealed than in Connected. In a social world exploding with new ways to interact, Connected is a user's guide for ourselves in the 21st century.
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![Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything](http://ecx.images-amazon.com/images/I/51Z1scnqz1L._SL75_.jpg)
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