aimClear Search Marketing Blog

Great list of free tools to measure, analyze and predict soclia buzz.

15 Social Media Policy Examples

So you finally convinced your organization to get on the social media rocket… but what about all of those questions? What happens when an executive posts photos of the corporate party on Facebook or the mailroom guy loads a video of the entire office on YouTube? No worry… everyone has to have a policy.

Information Architects » Blog Archive » Web Trend Map 3

The map pins down nearly 300 of the most successful and influential websites to the greater Tokyo area train map. Different train lines correspond to different web trends such as innovation, news, social networks, and so on.

 Download the electronic version of 'Web Trend Map 3' A3 Poster.

“Can Brands Have A Social Life?” Ogilvy One

The research covered 12 countries in Asia with insights and a practical approach to formulate a Digital Social Media Strategy.

All brands can have a social life. Social media is democratic by nature and the barriers to entry are relatively low.

The sMedia™ Planning Process provides a framework that looks to identify the right influencers and promotes them into genuine brand evangelists using creativity and innovation. It also recognises the need to continuously monitor and optimise the dialogue to ensure the relationship stays alive.

 Download the electronic version of 'Social Life in Asia' Study.

Microsoft, Mindshare and Ogilvy Chicago Uncover “Digital Divas” in Study of Women’s Online Behavior:

The study from Microsoft Advertising, Ogilvy Chicago and Mindshare surveys more than 800 women on their digital domains — revealing insight on topics from everyday technology gadgets to overarching online philosophies and how and when they shop and “unplug.”

Coined “Digital Divas,” 16 percent of the women surveyed were found to have a higher propensity to shop, communicate and employ digital devices. The study revealed the following about the “Digital Diva” group:
•  22 percent shop once per day.
•  The majority views devices such as cell phones and computers as “extensions of themselves.”
•  86 percent pass along interesting “finds” to others.
•  On average, they have 171 contacts in e-mail, social networking and cell phone address books.
 
As a whole, the study revealed:
• More than half “never” unplug from their digital devices, even when sleeping.
• They view tools such as rewards, loyalty cards, cell phones, coupons via the computer, TIVO and DVR, video on demand, opt-in daily e-mails, and handheld wireless devices to be “blessings” in their lives.
• Technology “curses” were few and centered on activities and types of communication that were “out of their control.”
• If forced to, they would “throw out” their television or cell phone first; only 11 percent would throw out their personal laptop.
• E-mail is overwhelmingly, 85 percent, the most important tool.
• On average, they have 5.8 “screens” and 12 digital devices.

Advertising Age

Ad Age DataCenter asked media, portal/search and agency companies to list their digital properties and services.

 Download the electronic version of 'Digital Family Trees 2008' Poster.

Augmented Reality (AR) is an emerging technology described as, “a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.”

Educational Endeavors

Tamar has consolidated countless articles around the following topics (excert):
Search Engine Marketing, Social Media, Key Players (e.g. Twitter, LinkedIn, Facebook), Blogging, Viral Marketing, Analytics and Web Development.
Last year's best posts.