Microsoft Advertising - Marketer’s guide to digital advertising

In this guide Microsoft Advertising explores some of the common questions and key areas that define digital advertising, providing an overview of the role that it has to play in the marketing mix and looking at the technologies, audience, measurement and creative opportunities it offers today’s marketers.

Even after 10 years of steady growth in digital advertising, and three years in which we’ve seen a 50% bounce, many marketing people still seem to talk digital rather than act digital. What level of maturity in this market do we need to reach before we stop being cautious?

Some Key highlights:

• ‘By 2013, advertising that targets new consumer behaviour will account for almost one-fifth of the total global advertising pie.’
• The average person spends 14 hours watching television per week – and 14 hours online.’
  
  

 View the electronic version of 'Marketer’s guide to digital advertising'.

Razorfish - Feed Report

FEED is Razorfish’s annual consumer behavior report that traditionally charts how consumers are adopting new internet technologies and digital services. This year we changed tack and focused our efforts on understanding how digital is changing the way that consumers interact with brands.

What did we find out? Experience matters. A lot. So much so that experiences are becoming the new advertising or marketing. And these experiences are having an inordinate amount of impact on how consumers perceive a brand and ultimately purchase products.

     

  

 View the electronic version of 'Feed Report'.