Chris's profileAdvertising v3.0 by Chri...PhotosBlogListsMore  |  Tools Help |
|
|
The Institute For The Future
Abundant Computing: The Next Ten Years The Institute for the Future’s Abundant Computing Map is an introduction to the technologies and applications that will shape a world of digital abundance. Because the landscape will be shaped not just by new technological innovations but also by innovative uses of existing technologies, a comprehensive list of every future application would be simply impossible to create. What we present instead is a guide that will serve as an outline of key directions of the evolution. Since so much of the future of abundant computing will be immersive and use all of our senses, we’ve created this video guide to the map using clips from our Spring Exchange at UCSD’s Calit2 and other future-forward tools and technologies.
A Model World: Simulation and the Future of Virtuality A new language is emerging that will transform how we conduct business, make life decisions, and interact with our world over the next decade: it is the language of simulation. In the next decade, the best simulations won’t be judged by how realistic they are but how real they are. They will become real in the way that the Internet has become real over the last decade—not only as a platform for learning or academic science, but also as a platform for providing human social interaction and commerce; as a platform for designing the world in real time; and as a platform for inventing and reinventing our individual lives. Some simulations will even play out at the intersection of the virtual and real worlds, enabling us to bring a sense of physicality to our digital data.
Industry Compass 2.0: A Visual Guide to an Uncertain Tomorrow Industry Compass 2.0 is a visual guide designed to help you think about, plan for and navigate the future in an engaging and constructive way. It supports strategic analysis and planning around the puzzling grid of potential trends and issues confronting life sciences companies, health care providers, health plans and other stakeholders in the coming decade. The major elements of the Compass map—Drivers, Impact Zones, Trends, Signals, Hurdles, Landmarks and Artifacts—provide a framework for discussing how the elements might interact and how your organization might navigate the future.
Search Marketing Benchmark Guide 2009MarketingSherpa: Search Marketing Benchmark Guide 2009 A little-known fact among marketers is that spending on search accounts for half of all dollars spent on online marketing. With the search marketing industry expanding nearly 30% globally (even with the slowing economy) - fact, tactics and trends change rapidly. Search budgets continue to rise. It is estimated that in 2008, US search spend will increase 27% to $16.5 billion. International search continues to grow as well, pushing to $11.9 billion. While the US is in an economy downturn, a staggering 80% of advertisers say that they are either making no change or increasing their budgets. This speaks to the fact that search continues to be the most efficient marketing tactic, and companies are focusing on their best tactics. Companies spending more than 60% of their marketing budget online are also spending 60% of their online on Paid Search. On the low end, companies spending less than 30% of their marketing budget online are also spending less than 30% of their online on Paid Search. Generally, if you are spending online, you are spending a large portion of it on Paid Search. In terms of industries, Web Media, Retail, and Software lead the way on search spend. The companies that bring search in-house do so based on the perception that they can manage it just as well. Of the companies surveyed, the majority of them underestimated the time that it would take to get it running but found that they were executing search just as effectively.
People don’t trust company blogsNot only do blogs rank below newspapers and portals, they rank below wikis, direct mail, company email, and message board posts. Only 16% of online consumers who read corporate blogs say they trust them.
Only 20% of respondents trust corporate or product advertising. - Edelman 2008 Trust Barometer
"Email from people that you know" rated highest in trustworthiness, at 77%. So should companies simply give up on blogging? No, says Forrester. The lack of credibility stems from corporate blogs' focus on self-promotion, pushing products and services at the expense of two-way communication with customers.
Instead, companies should shift the focus back to consumers. That means using a blog to address customers' problems, foster an online community, involve employees outside of corporate communications, and provide an authentic voice to discuss internal company tidbits and to respond to critics. The fake Internet report that Apple CEO Steve Jobs had a heart attack, causing the company's stock to drop as much as 5.4% on Oct. 3, may be the type of event a company blog or Twitter account would help to address quickly. Digital Advertsing for free Content
When we asked consumers if they would pay $39.99 a year, which comes out to less than $4 a month, for an ad-free version of one of their favorite sites, only 2.4% said definitely yes, they would be likely to do so. And only 3.5% said they'd be very likely. In fact, 84% of the people said they'd be unlikely or not at all likely.
Adapting Websites to Users
Within about 10 clicks, the system makes a guess at the user's cognitive style and morphs to fit.
When did we start trusting StrangersResearch findings from September 2008, 29 countries, 17,000 internet users exploring how the web and in-particular social media have made it incredibly easy to source and share personal opinions. This has created a revolution in where we source information and what we trust that has massive impacts for the role of professional media and marketing communications.
The result is an influence economy that is forcing everyone in the public realm including the owners of products and brands to become more transparent, open, conversational and honest. They have to rethink the way that influence is distributed and the role of marketing communications in an information landscape dictated by consumers.
|
|
|
