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Interactive Advertising to reach 21% globally by 2012The global advertising market grew to just over $600 bln in 2007, according to The Kelsey Group. The firm expects global ad revenues to grow at a compound annual growth rate (CAGR) of 2.7% and reach $707 bln in 2012. Interactive advertising revenues will increase significantly from $45 bln in 2007 to $147 bln globally in 2012, representing a 23.4% CAGR. Interactive advertising, which comprises search (including local search), display advertising, classifieds and other interactive ad products, grew its share of global advertising revenues from 6.1% in 2006 to 7.4% in 2007. By 2012 Kelsey Group analysts expect the interactive share of global ad spending will reach 21%.
During the forecast period (2007-2012), the United States will see interactive advertising revenues grow from $22.5 bln to $62.4 bln (22.6% CAGR), with interactive revenues in Canada increasing from $1.3 bln to $3.3 bln (21.3% CAGR).
Games will 'eclipse' other MediaVideo games are poised to "eclipse" all other forms of entertainment, according to games studio boss Mike Griffith of Activision. Social gaming, more interactivity and better technology would help gaming dominate the entertainment landscape in future. He quoted US market statistics which showed that between 2003 and 2007 sales of movie tickets fell by 6%; the number of hours of TV watched dropped by 6%, sales of recorded music slumped 12% and purchases of DVDs remained flat. Over the same four-year period, said Mr Griffith, the video game industry grew by 40%. He quoted Nielsen SoundScan data which showed that artists whose music featured on Guitar Hero had seen a rise in download sales of 15-843%.
"Games are no longer pre-set trips through linear mazes," said Mr Griffith. "They are becoming a legitimate story-telling medium that rivals feature films." He cited the video game of the latest James Bond film Quantum of Solace (QoS) as an example of how games were taking over. "The moviegoer is passive whereas the gamer is active and part of the game itself," he said, adding that anyone who played QoS would spend more than 50 hours in the company of James Bond compared to only 106 minutes if they watched the movie.
More trust in Shopping Websites than AdvertisingUniversity of Southern California
This melding of media means the content deliverables that were once owned by a specific medium are now found on nearly all platforms - a shift that has helped create an increasingly participatory and fragmented media landscape.
The survey, conducted in late 2008 and released by Ketchum and the University of Southern California Annenberg Strategic Public Relations Center, revealed, for instance, a steep rise in the use of shopping Web sites among consumers, doubling from 2006 to 2008 (17 percent to 35 percent). More revealing still, about half of those (44 percent) who visit shopping Web sites read consumer reviews and comments found on the site, demonstrating that these sites have transformed into virtual social gathering places and information destinations, rather than merely being a place to purchase goods. Consumers are placing more trust in the experiences of their online peers than they are on the retailer's product descriptions, which is one example of the broadening definition of a social networking site.
6. Personal Experience + Knowledge + Technology = Influence
Online Video continues to take offVideo - Eyeblaster Study
This tremendous growth is driven by online video‟s high level of engagement, which dwarfs click-through rates of standard online ads. From the period of Q4‟07 to Q3‟08 we have seen that video ads generated an average interaction rate of 23%. This is more than 2.5 times the interaction rate achieved by other Rich Media online advertising, and a rate of almost 30% more dwell time (Eyeblaster worldwide data for Q4‟07-Q3‟08).
Future Of Social NetworksIncludes a granular exposition of the advertising formats that are emerging/yet to emerge around next gen social media.
Search, Display, Email outperform Offline Media by farDatran Media | Annual Marketing Survey 2009 The annual marketing and media survey by reaching out to over 3,000 industry executives from Fortune 1000 brands and leading interactive agencies concluded, that email, search and display continue to pace far ahead of offline media, direct mail and mobile as the strongest performing advertising channels.
Most marketers plan to employ display advertising (59.2%), behavioral targeting (65.1%), audience analytics (76.1%), targeted email campaigns (80.8%) and ad networks (63.2%). Other multi-channel trends that seem to be emerging include marketer interest in mobile advertising (34%) and social media advertising (72.8%).
"Utility Moms”: Parent's Online BehaviorDigital Parents Using Facebook, Social Media for Themselves - Advertising Age
CafeMom identified five segments of digital moms: Take a Quiz to find out what what segment you belong to!
Talking about History of AdvertisingGreat presentation about the history of Advertising and today's challenges. It was used for Bilgi Masters program on Marketing Communications
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As Americans buy products, seek information, plan their social lives, and make personal and business decisions, the lines between media channels in the 21st century have become increasingly blurred, according to the third annual U.S. Media Myths & Realities survey.
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