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Vision 2019Microsoft Office Labs vision 2019 - istartedsomething At the Wharton Business Technology Conference, Microsoft’s Business Division president Stephen Elop unveiled the latest production from Microsoft Office Labs called “2019″, starring stock photo men, women and children playing with the next-generation of communication, collaboration and production technologies.
Online Marketing Trends 2009Absolit’s study on "Online Marketing Trends 2009" identified five duties 75 percent of the 474 surveyed companies rely on five instruments, while weblogs are losing their shine. In addition to usability, SEO, e-mail, and Web-Controlling, SEM is now also a must in online marketing. Furthermore, mobile marketing is up and coming, while more companies are engaging the strongest on social Web portals. A comparison of the values reveals major shifts in certain trends, for e.g., the fact that blogs have been overrated in the past. In 2007 almost sixty percent of the businesses intended to increase their blogging activities, while in 2009 only 48 percent claim to do so. "Corporate blogs are a flop", comments consultant Torsten Schwarz on the results. Only a few companies really manage to operate interesting blogs. The Social Web is also on the rise. Eleven percent more companies than in 2007 plan to look increasingly for opportunities to show presence in the communities.
Data Visualization Is Reinventing Online StorytellingToday's consumer seems to have an insatiable appetite for information, but until recently making sense of all of that raw data was too daunting for most. Enter the new "visual scientists" who are turning bits and bytes of data -- once purely the domain of mathematicians and coders -- into stories for our digital age.
SEO is still in its InfancyNatural Search Trends of Fortune 500 Research Q4-2008 | Conductor “SEO is still in its infancy for the Fortune 500."
Key Takeaways of the Study
Decline of Portals?Web Portals, Social Networks Lose Share in Ad-Spending Study - Advertising Age Razorfish's annual digital-outlook report is always an interesting glimpse into one agency's decisions. And as Razorfish is the second-largest agency by digital revenue, according to Ad Age DataCenter data, it's worth paying attention.
In 2008 the portal category, which includes sites such as Yahoo and MSN, nabbed a smaller share of Razorfish's dollars, 16% vs. 19% in 2007. The reason, Razorfish said, was that while the scale portals deliver still matters, the choices for obtaining targeted scale outside of portals have grown.
Spending on entertainment sites was way up in 2008, to 23% of share from 18%, for two reasons: First, Razorfish finds that people in leisure environments are more open to advertising and the ads appear to convert better, and second, there were many new premium video sites where advertisers could spend their dollars.
Rich Media Impacts Awareness, Conversions, EngagementMicrosoft Advertising - 3 new Studies Three recent studies showed that Rich Media generate returns for the overall campaign that are far more significant than just measuring click-throughs. Boost Time Spent and Engaged with the AdAn eye-tracking study. The page featured a highly animated Rich Media campaign, tracking how long viewers lingered on various areas revealed how the Rich Media ad engaged their attention up to 10 times longer than static banners.
The tests highlighted viewers' preference for strong visuals and fast-acting animation, showing that they moved on if the animation hadn't started within 3-4 seconds. When they did focus on the Rich Media, viewers proved exceptionally responsive. They not only spent more time on the advertising area, they also noticed key elements including the brand, product and click button.
In another study, Microsoft compared Rich Media banners to standard banners. Recall for an expandable banner measured a mammoth 210% higher than that for a standard banner.
A third study, found that consistent investment in Rich Media advertising was highly effective in driving conversions, or turning views into purchases.
Who needs a Copywriter in the Future?Ad Text Writer: Content Analysis: adCenter Labs
Enter a URL to automatically generate text ads for that web site. Video HyperlinkingVideo & Interactive Media: adCenter Labs
This interactive video tool provides more information about objects in a video when a user clicks on them. For example, as the video plays, you can move the mouse over the product to see where more information is available. Then you can click the summary information to go to a merchant web site for details.
Sponsored ConversationsAdd Sponsored Conversations To Your Toolbox by Sean Corcoran - Forrester Research
Forrester's Sponsored Conversations Matrix
Best Global Brands 2008Interbrand | Best Global Brands List | 2008
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Kmart gave some bloggers a free shopping spree in exchange for a blog post about the experience — a practice we call sponsored conversation. With appropriate protections for disclosure and authenticity, this practice will take its place alongside public relations and advertising activities in the blogosphere. Marketers should take advantage of sponsored conversation as an entrée into the online conversation. To succeed, you should get to know the bloggers you plan to work with and set expectations across your organization.
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