Logic+Emotion - David Armano

You have to work with the gifts you're given. David's gift is to visualize thoughts and ideas.

Storybids.com - The Product Placement Marketplace!

Storybids is a website tool for media sellers and content buyers. It connects those with creative ideas for product placement with advertisers who want to place their products in user generated videos, mini-dramas and webisodes, music videos and online commercials.

[YouTube Data shows 70% of Users Click Away From Pre-roll ads]

Winning Teams Join to Qualify for $1 Million Netflix Prize | Epicenter | Wired.com

In a very shrewd move, Netflix created a contest more than 3 years ago to award $1 million to anybody that could create an algorithm more than 10% more accurate than theirs. Now, a team has finally done it.

The two front-running teams, distressingly named Team Pragmatic Theory and Team Bellkor in Chaos, joined forces and have submitted an algorithm that is 10.05% more accurate than Netflix's. Now, the other contestants (it's a field of thousands) have 30 days to beat that score, and if nobody can (and no rules have been broken), Netflix will award the superteam a cool million.

This is a smart move for Netflix—improving their algorithm by that much would have been incredibly expensive anyway, and Netflix has said that the $1 million prize is actually a great bargain.

The McKinsey Quarterly

Consumers are moving outside the purchasing funnel—changing the way they research and buy your products. If your marketing hasn’t changed in response, it should.
Marketers commonly think of consumers’ purchase decisions in terms of a funnel: customers start with many product options and systematically narrow in on a decision, based partly on marketing messages directed at them.

But a more sophisticated approach is required to help marketers navigate today’s environment, with its proliferation of digital channels and increasingly discerning, well-informed consumers. This new consumer decision-making process is less linear and more complicated than the funnel suggests and must be understood by marketers if they are to reach customers not only at the right place and time but with the right message.

The decision-making process is now a circular journey with four phases. The number of brands added for consideration in different stages differs by industry. Two-thirds of the touch points during the active-evaluation phase involve consumer-driven activities such as Internet reviews and word-of-mouth recommendations from friends and family.

Watch the Video: The Consumer Decision Journey

YouTube - Over 200 Videos.

Turbulent times offer an opportunity to the most nimble businesses to get ahead. Decision-makers must act without delay. Drawing inspiration from successful leaders becomes critical.

London Business School, the Daily Telegraph and others are partnering to provide unique bite-sized insights contributed by some of the UK's leading organisations.

Functions:

• Marketing 44 Videos
• eCommerce 10 Videos
• Finance & General Management 71 Videos

Themes:

• Speed 26 Videos
• Agility 39 Videos
• Insights 33 Videos
• Efficiency 30 Videos 

Speaker Presentation at ad:tech, Singapore 10.06.09

In an increasingly fragmented media environment and in an age of accountability, marketers are faced with the complex task of reaching customers in a huge number of different destinations and platforms and converting them. Traditional media buying approaches and processes are inefficient and out-dated. Ad networks and exchanges are promising to streamline media buying and delivery on a pay-per-performance basis.

Nothing but the Net - J. P. Morgan

Collective Media - Ad Network Study 2009

YouTube - Mad Avenue Blues