b1 blog

Over the last couple of weeks, B1 has been working to produce an at-a-glance map outlining some of the main options B2B marketers face in using social media to engage their audiences.

 View the electronic version of 'B2B Social Media Marketing Map'.

Socialnomics  

Study Measures the Chatter of the News Cycle - NYTimes.com

For the most part, the traditional news outlets lead and the blogs follow, typically by 2.5 hours, according to a new computer analysis of news articles and commentary on the Web during the last three months of the 2008 presidential campaign. Picturing the News Cycle The finding was one of several in a study that Internet experts say is the first time the Web has been used to track — and try to measure — the news cycle, the process by which information becomes news, competes for attention and fades.

While most news flowed from the traditional media to the blogs, the study found that 3.5 percent of story lines originated in the blogs and later made their way to traditional media.
The study shows how Web-scale analytics can serve as powerful sociological laboratories.

Social media, especially the rapidly rising Twitter, as an informal but highly influential news recommendation and distribution network. “Even from last fall to today, the dynamics of the news cycle are very different, because of Twitter."

MemeTracker builds maps of the daily news cycle by analyzing around 900,000 news stories and blog posts per day from 1 million online sources, ranging from mass media to personal blogs.

  View the electronic version of 'Meme-tracking and the Dynamics of the News Cycle'.

Daily SEO blog

If you’ve been wondering how effectively have you been communicating with your followers, here are nine great tools that will help you find out your reach, communication effectiveness, popularity and analyze your twitter usage statistics:

1. Find out whom you Re-Tweet most / active hours etc: TweetStats
2. Find out your Reader Outreach Power: Twitter Analyzer
   
3. Find out which Tweet gained you followers and which made you lose them: Tweet Effect
4. Find your Social Capital, Velocity and Centralization on Twitter: Reach, Velocity and Social Capital. Twinfluence
   
5. Find out who’s the popular Twitter user in your country/ region: Twitter Grader
6. Find out your average Twitter usage over a period of time: Tweet Rush
7. Find out your Twitter Rank: Twitter Rank
8. Find out how many people you reached via your tweets: Tweet Reach
9. Find your influence, signal-noise ratio and velocity: Twitlyzer