Advertising v3.0 by Chris Schaumann: Blog

Social Media Landscape

Thu, 28 Aug 2008 13:58:11 GMT

Download the electronic version of Chart free of charge.

New Facebook Engagement Ads

Wed, 27 Aug 2008 06:34:19 GMT

Three marketers -- Paramount, Betty Crocker and Adidas -- are quietly alpha testing Facebook "engagement ads," units that let users become "fans" of a brand, comment on an ad or give a gift directly from an ad, making the process of doing those things far easier and likely leading to more brand fans on the site.

There are three types of the new ads. One lets users comment on an element of the ad, such as a video or image. Another format lets users give a gift without leaving the ad. A third format lets users become fans of a brand without having to leave their profile pages and head to the brand page, as they do now. When users take action, it is broadcast to a handful of friends in their networks; marketers can choose to buy distribution beyond the organic delivery.

Also critical: being what she called "hyper-surgical" about targeting the right content to the right people.

Sharing Ideas in Flat vs. Round Worlds

Wed, 27 Aug 2008 06:25:32 GMT

Logic+Emotion

Download the electronic version of Chart free of charge.

Unloading Avenue A?

Wed, 27 Aug 2008 06:25:19 GMT

Adage Mobile News

Almost six months after the companies started talking, WPP and Microsoft have reopened talks that could have the software company unloading Avenue A/Razorfish.
Here's how a deal could unfold: Microsoft unloads the agency in exchange for a WPP package that includes 24/7's Open AdStream publisher ad-serving tool plus cash.

Today a digital shop, because of its growth prospects, can command a multiple of eight to 10 times that figure -- making Avenue A/Razorfish's estimated value about $800 million.
The market cap of WPP rival Interpublic Group of Cos. ($4.4 billion), and WPP's own market cap is $10.7 billion.

The Exploding Referral Spectrum

Sat, 23 Aug 2008 14:42:07 GMT

Nielsen//NetRatings - Presentation Library

Thanks to the Web, the referral/recommendation zone is growing dramatically:

Social Media Integration: Where the CGM/social media platform combines with an existing property in a meaningful way so as to
enhance the customer experience and drive increased value for the organization.

Lower barriers to providing feedback have opened up gates to CGM, and brands are both amplified and implicated in the ensuing digital trail:

In this environment, satisfaction and retention is no longer enough; nurturing and managing advocacy becomes mission critical
Advocacy is nurtured from “total brand experience,” including service -- before, during, and after the purchase cycle
Business operations impact advocacy: consumer affairs, HR, employee training, product quality. Understanding ‘talk drivers’ is critical. Employee ownership (Heskett/Sasser) is more important than ever
Think beyond quantity to “quality” of conversation (bad quality is viral)
Opportunity space is huge for getting this right, from CGM measurements and Brand Advocacy Quotients (BAQ) to highly participatory Web 2.0 tools

Download the electronic version of Webniar: BAQ free of charge.

ANA Insights

Sat, 23 Aug 2008 12:18:31 GMT

ANA Insights Widget

(5 million terabytes represent around 9% of the world's information - Google)

Free Downloads

Sat, 23 Aug 2008 02:50:12 GMT

Public - Windows Live SkyDrive

In case you haven't noticed my publicly available "Windows Live Sky Drive" to your right:

Every time I come across an interesting whitepaper, research, flow-chart, concept, presentation or podcast, I upload it here for you (today: 119 Items):

Social Media Fatigue?

Sat, 23 Aug 2008 02:38:52 GMT

Creative Capital

It’s Official: U.S. Social Networking Sites See Slow Down

Since December 2006, when MySpace engagement peaked at about 234 minutes spent per visitor, time spent on the site has dropped consistently throughout the year (24% year-over-year drop).
It seems to be an industry-wide issue. The total audience of U.S. social networks seems to be stuck at a low-to-mid-single digit growth rate, while the engagement metrics are falling for just about everyone. Time spent on Bebo.com has been sliced in half over the last four months, while Friendster’s time spent has plummeted nearly 75% in the same time period. Overall, minutes spent per site fell 5% in December 2007 compared to the year-ago period.

Social Network Retention-- How to Achieve Engagement Nirvana
Some guidelines you can follow if you want to achieve engagement nirvana:

Serve Individuals — think ‘Email’
Be Relevant– think ‘Personal Assistant’
Exploit Vanity – think ‘Hot-or-Not’
Build in a ‘Grab’– Think ‘Dashboard’

(Branded) Content is King

Fri, 22 Aug 2008 03:42:43 GMT

Online Publishers Association

Online Advertising Effectiveness Gets Significant Boost from Branded Content; Online Publishers Association Analysis of Independent Data Shows that Branded Content Sites Consistently Provide Greater Impact than Industry Norms, Portals and Ad Networks.

Branded content sites are particularly effective at improving two of the most difficult metrics to impact: brand favorability and purchase intent. When it comes to brand favorability, branded content sites provide a 29% improvement over average online advertising performance in MarketNorms. For purchase intent, branded content sites provide a 20% improvement. With both measures, there is an even greater bounce among affluent audiences. Branded content sites are 24% more effective than overall MarketNorms at impacting purchase intent among those with household incomes of $75,000 or greater.

"Nearly all forms of online media have an important role to play throughout the purchase 'funnel,'" Horan continued. "But branded content sites have a notably greater impact at the points where consumers are establishing brand preference and making purchase decisions.

Download the electronic version of Ad Effectiveness Study free of charge.

Internet Trends

Mon, 11 Aug 2008 08:44:36 GMT

Morgan Stanley - Institutional Services

Various Technology & Internet Trends presentations, including the latest Trend presentation form June 2008.

Download the electronic version of Technology Trends free of charge.

IBM and the Future of...

Mon, 11 Aug 2008 08:35:34 GMT

IBM | Syndication | Podcast

Podcast series presents interviews with thought leaders on how technology will change our experience of different aspects of everyday life, and how a shift in the economics of a system can dramatically improve its performance and value. Upcoming topics include the future of traffic, work, intelligent energy, water and rivers, environmental care and more.

Download the electronic version of Future of Smart IT Podcast free of charge.

The Globalization Index 2007

Mon, 11 Aug 2008 08:29:59 GMT

Foreign Policy

An advanced highway system is often credited for the rise of the Roman Empire; goods, soldiers, and tax revenues could move across great distances at remarkable speed for the age. But if all roads once led to Rome, today’s Internet superhighway leads to the world’s most open countries. More-globalized countries tend to have more international Internet bandwidth, a measure of the size of the “pipe” through which e-mail and Web pages cross borders.

State of the Internet

Mon, 11 Aug 2008 08:25:33 GMT

Akkamai Quarterly Report

Starting with the January to March (1st quarter) 2008 time period, Akamai will be publishing a quarterly “State of the Internet” report. This report will include data gathered across Akamai’s global server network about attack traffic and broadband adoption, as well as trends seen in this data over time. It will also aggregate publicly available news and information about notable events seen throughout the quarter, including Denial of Service attacks, Web site hacks, and network events.

Download the electronic version of State of the Internet Report free of charge.

Visualizing Global Web Performance

Mon, 11 Aug 2008 08:21:55 GMT

Akamai

Continually-updated visualizations provide a picture of global Web traffic, viruses/attacks, the speed of data moving between major cities, and the volume of data and users on the Akamai platform (20% of the world's Internet traffic).

What the F**k is Social Media

Fri, 01 Aug 2008 07:57:20 GMT

Download the electronic version of Social Media Presentation free of charge.

New Products

Fri, 01 Aug 2008 07:52:54 GMT

Adaptive Path's Subject to Change @ Google Tech Talks

The way most organizations think and work on products and services isn't suited to the unpredictable world we live in. Instead, companies need new ways of think...

Tribalization of Business

Fri, 01 Aug 2008 07:27:52 GMT

2008 Tribalization Of Business Study Quantitative

Download the electronic version of Tribalization Study free of charge.

e-Readiness Rankings

Mon, 21 Jul 2008 06:01:18 GMT

EIU Media Directory

Economist Intelligence Unit e-readiness rankings 2008
2008 e-readiness rank (of 70)	2007 rank	Country	2008 e-readiness score (of 10)	2007 score
1	2	United States	8.95	8.85
2	4	Hong Kong	8.91	8.72
3	3	Sweden	8.85	8.85
4	9	Australia	8.83	8.46
5	1	Denmark	8.83	8.88
6	6	Singapore	8.74	8.60
7	8	Netherlands	8.74	8.50
8	7	United Kingdom	8.68	8.59
9	5	Switzerland	8.67	8.61
10	11	Austria	8.63	8.39

Predicting the Web

Mon, 30 Jun 2008 05:32:46 GMT

Predictions: Software & Web | The Industry Standard

Snippets from ad:tech Singapore 2008

Mon, 30 Jun 2008 04:40:22 GMT

ad:tech Conference in Singapore

Last week, I had the honor to speak and the pleasure to netork at this year's ad:tech. ad:tech is a digital marketing conference that attracts interactive agencies, clients, brand specialists and media planners. This is the 11th year of ad:tech conferences.

[Google Keynote]

Some snippets from ad:tech:

Every time when the 'G' index refreshes, 25% of the content is new
118 bio email & IM sent every day
Of all searches 67% are influenced by 'some offline', 37% by TV and 30% from Print
29% of Amazon sales come from partners
"It is about making domains social rather than making social domains" - Brad Garlinghouse, Yahoo! Vice President of Communications and Communities (great title!)

[Google Keynote]

More snippets [via Andrew Agbay, Universal McCann]:

Question: Why do we need SEM if your brand is already the top result in organic search? Answer: "Sum is greater than the parts." In one study (iCrossing Search Synergy Natural & Paid Symbiosis, March 07), the % increase in clicks to the website when SEM is used with SEO was 91.8%
If there are ad networks in online advertising, there are also ad networks in mobile advertising
Users of social media are increasing, however, engagement is flat! Thus, making social media more "social" is critical. Social networking sites should start connecting to other websites the targets use
The most popular widget in the world is the...clock

FusionBrand

"Here are some [more] random notes [from Fusionbrand] that were either sufficiently disturbing or interesting enough to merit being jotted down on the back of my speaker's badge. Also included are some hit-or-miss inspirations that occured to me during the event:

10 hours of video are uploaded to YouTube each hour
Before long, 40-60% of all traffic on the internet will be video
New business idea?: centralized "dashboard agency," which would provide the necessary integration among multiple sets of numbers and linkages to corporate goals
No sleep?: 18-25 year olds were asked what they would do with an extra 15 minutes a day. A healthy percentage said they would spend it on social networks

[Google Keynote]

What's tired:

"Positioning": Amazingly, I did not hear this relic from the 1970s mentioned once
"360-degree marketing": The audience laughed when this term was heard
"1:1 marketing": Experts agreed that failures with 1:1 marketing were making it difficult to sell segmentation today
"Viral marketing": Usually referred to in the sense of a prehistoric ancestor to social networking

What's wired:

Engagment: Every speaker mentioned it at least five times. However, some speakers only mentioned in the sense that "we want customers to engage with us." Engagement must be a two-way street
Measurement: Once measurement was a dirty word among creative-driven executives and agencies. Now the entire marketing world seeks to be data-driven
Entertainment: The primary tool for engaging with consumers on the Internet
Mobile marketing: After a decade of hype, everyone kept promising that yes, really, I swear, this is the year that mobile marketing takes off
A lot of pokes: There are 530 million users on social networks worldwide
So that's why you need 15 minutes extra a day: 20% of all Internet users have visited a social network within the last 30 days
Three types of media: Owned (internal), bought (advertising, etc) and earned (WOM, etc.)
Emperor-has-no-clothes speaker insight: Why do we have campaigns with a beginning and an end? It just requires so much energy and money to start a new campaign. With social networks, promotion never ends.
New buzzword to learn: ROPO (Research Online, Purchase Offline)
Best quote heard: "A lot of companies think social networking means, 'We want you the consumer to tell us how great our products are.' -- Josh Sklar, Global Chief Creative Agency, BLUE
Best case history: Coke Zero in Australia. Coke tried to pave the way for a product introduction by mimicking an "underground" slackster/hipster movement. Of course, it was outed. Lesson: Always be authentic.
Most overused case history: The UGM effort to promote Tahoe. It backfired when environmentalists used the UGM effort to blast the Chevy gas-guzzler. However, Chevrolet won brownie points by letting the critical videos remain online.
Sign of times: Nestle in Philippines upped its digital marketing budget from 9% to 25% this year.
New boy toy: After the conference I bought the Creative Labs version of the hot-hot-hot Flip video camera. The New York Times called it "one of the most significant electronics products of the year." If this takes off like the iPod, pretty soon 80% of the traffic on the Internet will be video."
[FROM Nick Wreden; EDITED]

[Google Keynote]

Online Ad Price Index

Wed, 18 Jun 2008 05:53:26 GMT

PubMatic

The PubMatic AdPrice Index is a broad-based measure of ad network pricing information. It is based on anonymous data from over 3,500 publishers who work with PubMatic for ad network and layout optimization services.

The June PubMatic AdPrice Index indicates that the sputtering economy is still having an affect on the overall monetization of online advertising, while certain verticals, especially social networks and gaming, had a significant upswing in ad pricing.

The biggest surprises this month came from the social network and gaming verticals. Social networks showed a very sizable 66 percent average eCPM increase going from 19 cents in April to 32 cents in May. While this is an increase from April, this is still not back to as high as the March average. Gaming also experienced a strong surge, with the vertical's average eCPM increasing 51 percent. In April, the gaming average eCPM was 66 cents and in May, the average eCPM was $1.00.

Key Findings

Download the electronic version of AdPrice Index - June 08 free of charge.

Search Advertising Research Best Practices

Wed, 18 Jun 2008 05:24:10 GMT

Microsoft Advertising

Audience Intelligence is critical to developing and managing a successful search marketing campaign.

Validating assumptions about your keyword list and audience profile is the critical difference between success and potential failure
Predicting user behavior gives the marketer the insights to make strategic decisions and helps to improve ROI

Microsoft adLabs is developing advanced tools to better understand how to effectively aggregation keyword lists:

Context-based Acronym Resolution: expand acronyms and abbreviations based on related search keywords
Keyword Group & Mutation Detection: given a word or phrase, find a set of similar words. Detect frequent misspellings or alternative spellings of the same keyword in search query logs
Search Result Clustering: Cluster a set of documents, such as search results, into semantically related groups in real time

Download the electronic version of Research: Best Practices free of charge.

Dell takes Social Media seriously

Wed, 11 Jun 2008 13:29:11 GMT

Dell's Hearing Test

Your home page is Google," said Jarvis [Dell CMO]. "It becomes really important the right things are appearing on it."

Since then, the company has embarked on a concerted effort to turn around its image online, reaching out to consumers in blogs and soliciting advice on how Dell can improve. The end goal for Jarvis is not touchy-feely: He wants to spend less, not more, money on advertising. One way is to cut down on the need for advertising altogether by having satisfied customers spread positive word of mouth.
"The Germans and British no longer believe anything you say in an ad," he said. That makes advertising pretty pointless. You have to think of how you're going to reach people in different ways."

One key way to achieve this is to move as many customer interactions -- Dell estimates it has over 2 billion per year -- online and away from expensive distribution like catalogs.

The numbers weren't pretty either: The company's own 2006 analysis of its "share of voice" online found 48 percent of chatter about Dell was negative. Its renewed focus on customer communications coincided with the rise of the social Web, as more people gathered online to share thoughts, rate products and contribute to a community Web experience. [now 21%]

Over the last two years, Dell has worked day by day rebuilding its ties to its customers. Its problems could not be solved by an ad campaign with a cheery message, Jarvis said, but a reorientation of its culture to solving customer problems and listening to their complaints and advice.

The searing experience of the battery recall and "Dell Hell" helped the company, believes Pete Blackshaw, evp, digital strategic services, Nielsen Online and author of the forthcoming Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000.

"Social media is a grand experiment," Dell's Jarvis said. "It has a future. I don't see it crashing down. Social interaction, communities and participation are absolutely the fabric of the Web."

Inspiration, anyone?

Mon, 09 Jun 2008 05:32:53 GMT

Inspiration, anyone? - MSN Video

Be there or be left out of the Conversation

Thu, 05 Jun 2008 08:20:00 GMT

MSN/MTV Circuits of Cool – Social Networks

Brazil, India and Sweden are the biggest users of social networking sites with Holland, Denmark and Germany using them the least. Globally, young people have an average of 84 contacts in their social networks, with Brazil having the highest (239) and Japan the lowest at only 18 contacts.

Young people are generally aware of social networks – only 18% have yet to use them. 70% of 14-24 year olds use the sites and over half regularly update their profile. Young females (14-17 years) visit them the most – 63% visit weekly, compared with 54% of males of the same age.

How are Social Networks used?’
From flirting to ‘checking people out’, networks tend to be relatively small. Globally, social networks allow young people to ‘feel connected’ to their existing friends rather than to meet strangers. The idea of social networks being ‘open to everyone’ has less appeal than the idea of smaller communities among people they know. While they use technology such as IM to arrange their social life, the sites are forums to share and relive experiences.

Reasons for having a personal profile
In the UK and US, where penetration is high, the sites stop them from ‘feeling left out’. They are on them because ‘all their friends’ are. In Germany, where there is low penetration, sites are used to meet people with similar interests. In China, youths use social networks to express themselves, keep a blog, upload content and meet new friends (many Chinese youths don’t have siblings).

What’s on their profile page?
Photos are the most popular form of content to put on personal pages and over a third of youths add music and video. When viewing other people’s pages, 57% want to see content about that person to see what they have in common with them.

Are Social Networks here to stay?
The jury is out! An ever increasing amount of time is being spent on social networks (36% claim to use them more than a year ago), more youths are joining (16% have recently joined), 48% think the sites are going to grow, and only 13% claim to be getting bored with them.

Download the electronic version of Circuits of Cool Summary Booklet free of charge.

Employee Blogging

Thu, 05 Jun 2008 08:09:38 GMT

Nielsen BuzzMetrics :: White Papers

As more and more companies and brands turn to corporate blogging—or turn their employees loose to blog on their own—they're encountering some common challenges and opportunities along the way. This white paper examines the ins and outs of employee/corporate blogging, and includes a checklist for anyone who's turned to a colleague at work and suggested, "Hey! We should start a blog!" Should you?

Download the electronic version of Employee Bloggers free of charge.

Bring the love back II

Thu, 05 Jun 2008 05:53:41 GMT

Inspiration, anyone?

Advertising Trends, Social Media & Web 2.0

Mon, 02 Jun 2008 03:37:15 GMT

Remix Conference - Southeast Asia, Bangkok May 2008

Digital Advertising Trends (by Chris Schaumann)

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Video: Future Shape of Advertising

Video: Bring the Love back

Video: Hygea – Case Study from the Future

Download the electronic version of Digital Advertising Trends free of charge.

Social Media & Web 2.0 (by Chris Schaumann)

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Video: The Machine is us/ing us

Video: Digital Lifestyle

Video: Nike Japan – Kimewaza Case Study

Download the electronic version of Social Media & Web 2.0 free of charge.

Digital Lifestyle

Sat, 31 May 2008 14:02:25 GMT

MSN Video

Word-of-Mouth in the Age of the Web-Fortified Consumer

Tue, 27 May 2008 15:12:12 GMT

Nielsen BuzzMetrics :: White Papers

Although influenced or stimulated by traditional marketers and marketing activities, online word of mouth is nonetheless owned and controlled by consumers, and it often carries far higher credibility and trust than traditional media, especially as media channels become more fragmented and less trusted.

Consumer-Generated Media (CGM) describes a variety of new and emerging sources of online information that are created, initiated, circulated and used by consumers intent on educating each other about products, brands, services, personalities and issues.

Ninety percent, in fact, have used an Internet search engine to research a product or service (Source: Pew Internet & American Life Project, December 2005).

The Internet is significantly amplifying the power of brand apostles and owners, affording them many more venues and “megaphones” for sharing their views with others. This underscores the critical importance of companies and brands managing and nurturing customer segments.
The Value Profit Chain (Heskett, Sasser 01/03)

Consumer-Generated Media consistently outranks other ad vehicles on the “trust” factor. As word-of-mouth platforms grow and traditional tools lose impact, the measurable propensity of a customer base to recommend products and services to others will be regarded as the single-largest measure of brand equity. Source: 2004 Forrester/Intelliseek Research

CGM vehicles are quickly evolving to higher-impact, multi-media formats. Digital photos and online videos are beginning to dramatically raise the stakes for brand/corporate reputation.

A Marketer’s Quiz: Questions to Ask Yourself

Identify who’s speaking
Identify and Flag Key Issues
Deepen Relationship Marketing Efforts

Download the electronic version of Consumer-Generated Media (CGM) 101 free of charge.

Agency 3.0

Fri, 23 May 2008 07:10:20 GMT

William Morris, Media Execs Create 'Agency 3.0' - Advertising Age - Madison+Vine: News

Hollywood's oldest talent shop, the 110-year-old William Morris Agency, is partnering with a triumvirate of digital media, wireless and advertising executives to create a joint venture called Agency 3.0, a digital-marketing-services company seeking to marry digital technology to strategically developed content.

In an interview with Ad Age, Mr. Johnson said TV advertising "is becoming less effective," in part because "it's highly disconnected from the creative process."

Time for a new approach
"There's a whole new world in the marketing, distribution and monetization of digital media, with unique demands for new approaches to both design and implementation," said Jim Wiatt, William Morris' CEO. "We recently announced a digital-media venture fund, and now with Agency 3.0, we'll be providing services as well as making investments in this sector."

Designed in NY, built in Bangalore

Wed, 21 May 2008 06:29:07 GMT

Digital Media - The voice of Asia's digital communications industry - MAGAZINE ARCHIVE - APRIL 2008

The purpose of Prodigious (Digitas Alliance) is to centralise digital production in low-cost markets. The model is simple: it has managers that work with marketers and creative agencies in their home markets, then offshore facilities that produce the work. It will build a presence in six cities in India, as well as Singapore. These join Shanghai, Costa Rica, Kiev and Sofia in the Prodigious line-up.

Interpublic's MRM Worldwide currently has a digital production centre in Bangkok, alongside Warsaw and Buenos Aires. Strategy and creative are handled locally, then bulk production is moved elsewhere. Work sent offshore includes web build, Flash projects and bulk volume banner produciton.

WPP is also looking at building its offshoring capacity in the next few months.

Also see Thousands of Versions of Ads

Engagement: A New Approach

Tue, 20 May 2008 07:51:59 GMT

YouTube - Forrester Research: Engagement: A New Approach

Excerpt from Forrester's Marketing Forum 2008. Forrester Research Senior Analyst Brian Haven says the four I's - involvement, interaction, intimacy, and influence -- provide a framework for better understanding and measuring engagement with your customers.

Never ending friending

Mon, 19 May 2008 08:26:04 GMT

MySpace.com - www.myspace.com/neverendingfriending

Social networking is a quantum change in how we interact – with each other, with bands and brands, and with the entire media landscape.

Users recognize social networks as the best venue for the dance of attraction, connection, and retention that’s better known as “relationships”.

Future Shapers, those leading-edge consumers whose behavior tends to be a signpost for what’s to come, are showing signs of embracing activities like watching TV within social networks; visiting outbound links; and learning more about social marketing messages.

Both B2C and C2C co-exist and generate benefit for the brand, but until now, we have lacked a framework to analyze the value creation, forecast it and manage it. The work with EA and adidas on MySpace has validated many of the hypotheses, including demonstrating that SN marketing can enhance the nature of the product and build consumer advocacy.

Re-think the media mix to leverage the benefits of SN and the Momentum Effect
Design ways to unlock or activate the Momentum Effect, using the following guidelines:

Understand that your brand is a persona

Give them a reason to talk about the campaign

Give consumers a chance to realize their dream

Download the electronic version of SN Research Findings free of charge.

The Brave New World of Advertising

Wed, 14 May 2008 11:52:58 GMT

MIX | Sessions

Worldwide – Approximately 6,000 Advertisers account for >80% of all ad spending (~5,000 in US account for >90% of US ad spending)

Advertising Needs Massive Automation
Market is manual (phone calls and email drive everything)
Market is opaque (no pricing transparency)
Market is inefficient (loads of remnant inventory drives prices lower – see #2)

Along comes the ad exchange:

Add transparency to the mix
Increase liquidity by letting all advertisers bid / buy across all networks
Drive market efficiency
In a world where exchanges exist, every impression can be evaluated and a bid price can be set – in real time
When this is possible, the price can be adjusted up and down based on confidence of driving a campaign goal
Campaign goals in search today are generally based on performance (Driving a sale)
In the future, the system can optimize against other goals – such as driving awareness of a brand, or changing perceptions of the audience, or changing purchase intent

The Brave New World of Advertising

Nano Technology drives more devices, more flexible scenarios
Hyper-targeting with personalized advertising
Personalized Product Offerings
Projectors, OLED and Disposable Video
- Low Resolution Video Projectors are becoming incredibly cheap
- OLED is printable and flexible
- Siemens Printable Video Displays – with printable batteries
Tracking and Measuring Advertising Offline like Online
- RFID
- GPS Phones
- 2D Bar Codes (QR & other)
- Bluetooth & other methods
- Neural Scanning Technologies

Download the electronic version of Presentation free of charge.

No more Prime Time (TV)

Wed, 14 May 2008 11:10:37 GMT

In the Age of TiVo and Web Video, What Is Prime Time? - New York Times

Who stole six million viewers? That’s the number who were watching prime time television last May, a month affectionately known as “sweeps,” but have disappeared this year, according to the overnight Nielsen ratings.
In the past television season, there has been a sharp increase in time-shifting. Some of the six million are still watching, but on their own terms, thanks to TiVos and other digital video recorders, streaming video on the Internet, and cable video on demand offerings. So while overall usage of television is steady, the linear broadcasts favored by advertisers are in decline.

One in four American households now uses a digital video recorder to time-shift shows and skip commercials. While they enable viewers to watch more hours of television, they hurt the rate of commercial recognition, as about half of all commercials are skipped in time-shifting modes.

What's Next In Marketing & Advertising

Mon, 12 May 2008 15:54:57 GMT

SlideShare

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Revenue Grows 8.6%, Propelled by Digital

Fri, 09 May 2008 03:23:00 GMT

Advertising Age - Agency Report 2008 Index

Revenue for U.S. agencies -- advertising, marketing services and media -- jumped 8.6% in 2007 despite a tepid ad market. And for that, you can thank digital. While it comes as no surprise that revenue at digital specialty agencies rocketed last year (up 26.8% in the U.S.), it's clear that digital services have become a way of life (or a way to avoid death) for agencies of all disciplines. In fact, U.S. ad agencies reported an average 10.2% of revenue from digital in 2007.

The Big 4 ad firms -- Omnicom Group, WPP Group, Interpublic Group of Cos. and Publicis Groupe -- last year generated 12.3% of worldwide revenue from digital services.

Download the electronic version of Agency Report free of charge.

Download the electronic version of Agency Family Tree 08 free of charge.