Book List: Book List

Sun, 17 Aug 2008 13:05:34 GMT

Douglas Stone: Difficult Conversations: How to Discuss what Matters Most
We've all been there: We know we must confront a coworker, store clerk, or friend about some especially sticky situation--and we know the encounter will be uncomfortable. So we repeatedly mull it over until we can no longer put it off, and then finally stu
Steven D. Levitt: Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything
In Freakonomics (written with Stephen J. Dubner), Levitt argues that many apparent mysteries of everyday life don't need to be so mysterious: they could be illuminated and made even more fascinating by asking the right questions and drawing connections...
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global.
Neal Stephenson: Snow Crash (Bantam Spectra Book)
From the opening line of his breakthrough cyberpunk novel Snow Crash, Neal Stephenson plunges the reader into a not-too-distant future. It is a world where the Mafia controls pizza delivery, the United States exists as a patchwork of corporate-franchise...
Gavin Heaton: The Age of Conversation
If ideas are the currency of our times then this is, undoubtedly, the Age of Conversation, for without the art of dialog, the cut and thrust of debate and discussion, then the economy of ideas would implode under its own heavy weight. Instead, the reverse.
Chris Anderson: The Long Tail: Why the Future of Business is Selling Less of More
Wired editor Anderson declares the death of "common culture"—and insists that it's for the best. Why don't we all watch the same TV shows, like we used to? Because not long ago, "we had fewer alternatives to compete for our screen attention," he writes...
David Meerman Scott: The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers
PR insider Scott argues that understanding the growing irrelevance of marketing's "old rules" is vital to thriving in the new media jungle. Scott provides the technical novice a thoughtful and accessible guide to cutting-edge media arenas...
Ray Kurzweil: The Singularity Is Near: When Humans Transcend Biology
He examines the next step in this inexorable evolutionary process: the union of human & machine, in which the knowledge & skills embedded in our brains will be combined with the vastly greater capacity, speed & knowledge-sharing ability of our creations.
James Surowiecki: The Wisdom of Crowds
While our culture generally trusts experts and distrusts the wisdom of the masses, New Yorker business columnist Surowiecki argues that "under the right circumstances, groups are remarkably intelligent, and are often smarter than the smartest people...
Seth Godin: Unleashing the Ideavirus
Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are ...

Blog list: Blog list

Fri, 15 Aug 2008 13:53:11 GMT

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